One of the popular myths, embraced even more widely outside of management circles than within them, is the myth of potential. More precisely, the myth that anyone has the potential to succeed, or to do well, in any environment. It is a matter of will that makes the difference.
Yet one doesn't have to point to the extreme example of Wilt Chamberlin succeeding as an NBA center or Willie Shoemaker succeeding as a jockey to point out that potential is very personal and far from unlimited.
Two things may very well be true of most of us. One, we do not realize our own potential. Two, we have no idea how much work it will take to realize that potential.
People are not infinitely capable or malleable. The smart manager realizes how different are the potentials of his team members and adjusts strategy to accommodate that reality.
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